I get over 100 channels on my TV, yet it seem like every other commercial is for a company selling Car Insurance? Perhaps the fact that I sell “Car Insurance” has left me “Hyper-aware” of Auto Insurance commercials, truth is that it is not my imagination; auto insurance advertising has skyrocketed from $600 million in 2003 to more than $1.9 billion in 2008. And the spending has only increased throughout 20010 and again in 2011. In fact last year Geico alone spent more than $1.18 billion annually on advertising, or about twice the amount the total industry spent advertising car Insurance in 2003. State Farm and Allstate, unwilling to give up market share to Progressive and Geico. have also dramatically increased Spending over the past years. State Farm Automobile Insurance has increased spending to $803 Million.
Yes the Gecko is cute, and Flo seems nice, but all of this spending has resulted in a public that is watching and endless string of commercials from a dozen car insurance companies, each claiming to be some $500+ cheaper than any other company. After 30 years selling car insurance, two things are quite clear:
1. Consumers are paying for that advertising via higher Car Insurance rates.
2. Every company can’t be the cheapest insurance company.
It should come as no surprise, that when an insurance company spends hundreds of millions of dollars each year on advertising, millions more vanity sponsorships, plus millions of dollars in executive bonuses- that all of those costs will get passed down to consumers.
At Urban Auto Insurance, there are no marble floors, mahogany desks, and certainly no seven figure salaries. Our lower overhead is passed on to policy holders through lower rates. Watching other companies ads, I am always amazed by claims that their policies will save people an Average of over $500; because, at Urban insurance the average TOTAL cost of a policy is only $426.
Below is a one day list of customers that saved money switching to Urban.
Urban Auto Insurance has been saving drivers money on their car insurance for greater than 53 years. We can do so because we represent 18 different companies allowwing us to find you the lowest price on your auto insurance. While most insurance companies today factor credit-score, Urban will provide you Auto Insurance without “Running your Credit”, this can save you hundreds of dollars on your insurance.
Get a quote from Urban Insurance today, then feel free to turn down the sound next time you see a insurance commercial.
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